Ryan's Story

Ryan's journey with food started very differently than most.

Born with a congenital condition that made eating difficult, Ryan relied on a feeding tube throughout childhood and would only drink water by mouth. While other kids explored different foods, Ryan faced daily challenges with eating that most people never see.

But his family never gave up.

His mother and stepfather made sure Ryan sat at the dinner table for every meal, believing food was about more than nutrition- it was family, connection, and togetherness. Every small step mattered. Touching food, learning textures, and simply being part of mealtime became part of the journey.

Then at 11 years old, everything changed.

One night, Ryan decided to try a bite of filet steak. That single moment sparked something unexpected. Steak became a favorite, then other meats followed, and over time Ryan developed a true passion for food, grilling, and bold flavor. 

As he grew older, Ryan's love for the outdoors, hunting, and cooking all came together. After harvesting his first 10-point buck, the experience inspired not only the name of the brand, but the spirit behind it- hard work, patience, pride, and appreciation for a great meal shared with others.

While meal prepping in college, Ryan began experimenting with seasonings and flavor combinations, determined to create the perfect rub for steak, wild game, pork, chicken, and seafood. After countless trials, Ryan's 10-point Rub was born.

What started as a journey once centered around feeding challenges became a passion for creating unforgettable flavor- one meal at a time.